A Look Back at 2019’s Small Business Marketing Trends and Tips to Find Success in 2020
An in-depth look at the marketing trends of 2019 and insights to help make 2020 the best year yet for your small business.
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Case Study
How The Happiness Planner Creates More Content in Less Time
ORIGINAL SERIES —
Ban.do sends a series of welcome automation emails to make sure new customers feel right at home.
Want to take a vacation without worrying about your business? Check out our tips and tools to keep your business running, even when you're not at work.
Kick start the holidays with this Second Act episode chock full of food, family, and tradition.
Join our community for freelancers and agencies to unlock tools for managing clients and perks to grow your business.
Business Tips
How to Launch a Website
Use these tips to catch your customers’ attention and spur them into action.
App Integrations
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Industry Trends
Marketing tips
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Having grown up around the artisanry of Ghanaian weaving, Akosua Afriyie-Kumi built a relationship – and a brand – with local craftswomen in order to translate the traditional craft into modern, design-led accessories.
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Business tips
How to Successfully Start a Small Business Online: Tips and What to Avoid
How Good Dye Young Increased Their Monthly E-commerce Revenue by 305%
A Family Business
Customer Spotlight
How a Lifestyle Brand Makes Lasting Connections with Welcome Emails
Announcement
Introducing Mailchimp Stores and Appointments
This 100-year-old candy store in St. Louis is rich in history—and chocolate.
We surveyed more than 500 entrepreneurs about starting a business—and what they'd do differently next time. Here's what you need to know.
When the pandemic threw her day-to-day into sharp relief, Jade Akintola recognized the need to explore and create a space of calm and leisure for the underserved.
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Seasons of Change
Self-improvement, brands to check out and things to see and do – from food to fashion.
Find your audience, engage them with marketing campaigns that work, and watch out for a few common pitfalls.
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Community —
A collection of original content that celebrates the entrepreneurial spirit.
Product Updates
Business Tips
How to Develop a Strong Digital Brand for Your Business
Marketing API
Case studies and how-tos to take you from startup to scale-up and beyond.
Archive
The hair dye company uses segments and Mailchimp’s WooCommerce integration to boost the relevance of their messaging and drive more sales.
How one designer found her signature in color
Read about our latest and greatest product announcements and updates to your favorite Mailchimp features.
Deliver targeted, event-driven messages at scale using our Transactional API or SMTP integration.
Use these e-commerce website design tips to increase your online store sales.
Learn how to increase loyalty and build deeper user engagement with your digital product.
Industry deep dives, macro trends, and profiles of fascinating businesses and founders.
How The Happiness Planner Creates More Content in Less Time
Get the latest on new features, product improvements, and other announcements.
See all marketing tips
Business Tips
How to Start an E-Commerce Business – A Complete Guide
A collection of original content that celebrates the entrepreneurial spirit.
What you need to know about Apple Mail Privacy Protection and its impact.
Features for helping clients
Inspired by the Afrofuturism movement of the sixties and stories from his Jamaican grandmother, the cover star of our creative business issue creates sustainability-minded furniture and home goods that honor both his ancestry and the planet.
Business Tips
19 Tips to Grow Your Business in 2020
Business Tips
How to Create a Homepage That Drives Clicks
DATA STORY
Marketing Strategies for Small Business: A Mailchimp Report
See all the perks you can unlock as you grow toward becoming a Mailchimp partner.
A guided path to partnership
SMBs, marketers, and entrepreneurs like you need insights, data, actionable takeaways, and more than a little inspiration. We've got you.
Connect your digital tools so you can do more with your marketing.
Brand With Style
Business Tips
Keep Your Business Sailing Smoothly While You’re on Vacation
Furniture maker Mac Collins on heritage-led design
The hair dye company uses segments and Mailchimp’s WooCommerce integration to boost the relevance of their messaging and drive more sales.
We’ve launched commerce solutions that help businesses launch their online store, offer appointments, market and grow their business—all in one place.
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Announcements
BRIEFINGS —
What can 3 iconoclasts of the fashion world teach us about marketing? More than you think.
Ideas for designing a homepage that engages visitors and encourages website traffic.
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Podcasts
Get some real-life inspiration from people like you. See how others are building their brands, and get the details you need to follow in their footsteps.
For many creatives running their own business, the financial side can be the hardest thing to get to grips with. Starting out on the right footing with your finances is essential – here’s a handy guide to doing it correctly.
Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, trigger event-based emails, and more.
There’s a lot to do when you’re first figuring out how to start an e-commerce business. It can seem overwhelming to take that first step, but it doesn’t have to be.
Singer-songwriter Shirley Manson talks to acclaimed musicians about their breakthrough songs.
An expert shares 7 things to focus on to create an engaging website and digital presence.
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Expert Insights
Starter pack: Your step-by-step guide to financial literacy
Get inspired by your peers
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Series
Guides and tutorials
Release Notes
See all announcements
Apple Mail Privacy Protection Resources
This is about more than signing a few forms on the first day. How you welcome and integrate new employees into your business is an essential part of the hiring process.
Compare how your emails are doing with the average unique open, click, bounce, and abuse complaint rates for thousands of Mailchimp users.
Family comes first, especially this time of year.
Use this 10-step checklist to create a website that expresses who you are and supports your business success.
A year can transform a business. Listen as owners take stock of their journeys.
Business Tips
Connect with Your Audience and Drive Engagement
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Pricing
Use custom data from your app to power timely, relevant marketing campaigns.
Business tips
Website Design Tips That Help You Sell More
One of two cover stars for our creative business issue, Leta Sobierajski is a Brooklyn-based graphic designer and artist who went against the grain to build her own distinct visual style.
Expert insights, industry trends, and inspiring stories that help you live and work on your own terms.
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Workshop —
Case Study
Why Small Businesses Should Start Marketing on Day One
Case Study
How Stretch & Flex Started and Grew During a Pandemic
Catch up on tips and marketing wisdom from freelancers and agencies around the world.
Business Tips
Email Marketing Benchmarks and Statistics by Industry
LIFE —
GUEST POST
6 Ways to Get More Conversions on Your Landing Page
We’ll walk you through the basics of email marketing to get you started, and give some valuable tips along the way to help keep you on the right path.
We rounded up advice from some of our savviest customers about how to succeed in the new year.
A collection of original content that celebrates the entrepreneurial spirit.
13 min read
Podcasts —
Whether you’re building your first campaign, learning how to optimize your marketing strategy, or anything in between, we’ll walk you through every step.
Everything you need to know about... onboarding new hires
Transactional API
Business Tips
5 Easy Ways to Promote Your Website and Grow Your Business
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Smart Living
The latest updates to our APIs and developer tools.
Search, social, email, and more ideas for driving visitors to your website.
Films —
Using Mailchimp’s Calendly integration, this e-commerce business is able to quickly broaden their motivational content offering.
Surveys helped the virtual Pilates studio make quick adjustments and plan for long-term success.
Send targeted and event-driven emails and handle and parse inbound email from your users.
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